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Easynet Global Services

Press Release

Easynet Global Services help customers to drive business efficiency with new Managed Application Acceleration service

Tuesday, June 30, 2009

Easynet Global Services today announced the launch of its Managed
Application Acceleration (MAA) service. MAA is a fully managed global networking service that enables an Enterprise to drive business efficiency and communications through the optimisation of application performance across a WAN.

Currently 70 percent of Easynet’s largest customers are consolidating their data centres to improve the performance, integrity and security of their IT Infrastructure. MAA has therefore been developed in response to feedback from Easynet’s customers who voiced a requirement
for a service to deliver ‘LAN-like’ performance of applications to their remote branch offices.

Easynet’s Managed Application Acceleration is an optional enhancement of the MPLS IP VPN service, ‘MPLUS’. By utilising MAA, an Enterprise will be able to deliver a ‘LAN-like’ experience to end-users therefore ensuring that staff productivity levels and communication lines are not impacted.

“Data centre consolidation can radically improve efficiency and security, however until now customers have been restricted by poor application performance. I’m very excited that Easynet
can help our customers drive greater efficiency into their businesses in an innovative fashion” says Denis Planat, Chief Operating Officer for Easynet Global Services.

In some instances, the centralisation of applications can result in extremely poor application response times for branch office end-users. MAA aims to solve the effects of high latency and low bandwidth on applications that have been designed to run over a LAN. Such applications include email, file services, printer services, web applications and databases.

MAA is designed into the MPLUS service in an off-path configuration, avoiding any single point of failure on the WAN. This ensures that the network and acceleration functions work together to achieve optimum performance, therefore preserving business continuity.

Easynet lab tests showed that typically the service can accelerate mail and file services by a factor of up to 40 times. Pushed to the limits, lab tests also showed that for 15MB file transfers an acceleration factor of 200 times was possible.

- Ends -

Notes to Editors

About Easynet
Easynet Global Services is an international managed network, hosting and telepresence company, delivering superbly managed solutions for businesses and enterprises. Owning extensive global network
and hosting infrastructure, the company sets itself apart through customer service excellence.

Easynet has 20 global offices, customers in more than 50 countries and can deliver solutions in 194. Its Managed Virtual Meeting telepresence solution recently received high profile endorsement as the UK Environment Minister used it to give a keynote speech to 150 attendees at the Climate Change Summit in Sydney, delivered from Easynet’s London offices.

Easynet's approach is underpinned by professional excellence in understanding, designing, delivering, and managing customer solutions, its ability to work successfully with partners, and its attention to quality.

Customers include Sky, the Ford Motor Company, EDF, Kia Motors, Calor, Tchibo, Kellogg and Bridgestone. Easynet is part of the British Sky Broadcasting group, which has a total market capitalisation
of £7.4bn.

Easynet is a member of the Cisco Powered Program, and also an active participant in the Cisco Managed Services Channel Program.
Easynet is the Official Networking and Hosting Company of the FIA World Rally Championship (WRC).

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