What is IP Broadcasting?
IP Broadcasting is a suite of solutions providing IP based, high definition video transport for broadcasters including Sky News, Sky Sports News, MTV and Comedy Central.
With the needs of viewers becoming more sophisticated and expectations of real time reporting, high definition and 3D placing increasing demands on the network, the use of IP over traditional SDH and ATM networks has enabled a step change in broadcasting. Using IP based networks can provide significant savings compared to legacy technology and can be designed for high reliability with no single point of failure.
Easynet has pioneered the delivery of IP based high definition broadcasts and has successfully delivered high profile events such as the broadcast of the Royal Wedding in 2011, the UK election leaders’ debate in 2010 and President Obama’s inauguration in 2009.
Royal Wedding - more info
On Friday 29th April, a network provided by Easynet was used by Sky News to contribute live footage from the wedding of HRH Prince William and Kate Middleton to millions of homes across the globe. The network enabled content from multiple different locations, including Westminster Abbey, Buckingham Palace and the Mall, to be streamed live back to Sky’s broadcasting centre in Osterley, West London, and broadcast in both high definition (HD) and standard definition (SD).
How does IP Broadcasting work?
Easynet provides broadcasters with solutions based on industry leading video codecs and our global network infrastructure:
- Contribution – live or near live transmission of video from the field or fixed locations such as regional studios or sports grounds to a head-end site with the broadcasters main studios, editing and production suites
- Distribution – transmission of post-production video from the broadcaster head-end site to uplink facilities such as a satellite earth station for onward transmission to end users
| Customer Value |
| Optimise design |
Easynet's media team understands the complex environments required by today's media customers, designing platforms that work together and compliment the workflow through the business |
| Improve value and simplicity |
Using the latest technologies instead of expensive legacy networks enables simple, fast setup of reliable video paths |
| Exploit multiple technologies |
Easynet delivers solutions with a range of encoding options and bandwidths to meet channel output requirements as well as a mix of formats to meet distribution platform requirements |
| Fully managed |
Our experienced technical team provide 24x7 support through our Video Network Operations Centre (VNOC) with options of confidence monitoring, both customer facing and within the VNOC |
| Enhance reliability |
With a highly resilient architecture design and the delivery of diverse network core and edge, Easynet provides broadcast solutions with reliably high uptime |